|
|
 |
Now is not the time to cut back
on marketing...it is the time to
"Smart Market"
your services and products.
|
|
|
| Marketing |
| Ineffective marketing can be a black hole sucking away your companies revenue. There are many factors that impact marketing efforts. Beware of the "snake oil" marketing consultants that 'guarantee" their plan will be successful. Research your options before hiring a marketing consultant/firm. |
|
| A good marketing plan includes, but is not limited to, the following: |
| Company Image/Branding |
Distribution Channels |
Production |
| Target Audience/Customers |
Company Collateral |
Competition |
| Products/Services |
Product Development |
Implement ion |
| Marketing Category |
Budget |
Pricing |
| Customer Service |
Marketing/Sales |
Contingencies |
|
|
| Smart Marketing |
| Smart Marketing it taking the time to carefully look at multiple options and deciding which option(s) to follow. You need to know more about your customers, their buying habits and how they get product information before they buy. Then you can choose the best media to target your audience directly and conserve your marketing budget. |
|
| Marketing Plan |
| What you need in a marketing plan will depend on what you are trying to do. Be prepared when you talk to a marketing expert. Make a simple list of goals you want to accomplish in a given timeframe. That will help you minimize the cost of a marketing consultant/firm. Research your options before hiring a marketing consultant/firm. |
|
| There are no guarantees your marketing efforts will succeed. Even the best marketing plans do not guarantee you success. Too many variables can change quickly and diminish the results. Be sure to hire an experienced marketing consultant/firm that can show you a history of reasonable successes. |
|
| Referrals |
| We often hear some marketing consultants downplaying the value of “referrals” for your business. A referral is the best lead you can get. They say it costs five times more to get a new customer than to keep an existing customer. A referral from an existing customer has no direct cost and it is significantly cheaper than finding a new one. |
|
| However, you normally need a considerable number of satisfied customers referring your business to others before you can “grow” your business. Unless you have a product or service that customers need to purchase continuously, such as gasoline for your car, the potential number of referrals is limited over time. |
|
| Keep existing customers coming back. Strike a good balance between spending on keeping existing customers and acquiring new customers. |
| By acquiring new customers, you expand the number of potential satisfied customers that can refer your business to three other potential customers. For each new customer you also get three potential referrals…as long as the customer is satisfied. The best process balances your budget between keeping existing customers and acquiring new customers. |
|
| Let us help you |
| Contact us to discuss your marketing needs and to discover the possibilities that may lay before you. It is confidential and there are no obligations. |
|